STRATEGY FOR THE IMPLEMENTATION OF INNOVATIONS IN THE LOGISTICS INDUSTRY

Autores/as

  • Valentyn Marcenko Excellogist

Palabras clave:

logistics innovation; implementation strategy; Logistics 4.0; SaaS architecture; compliance automation; data-integration readiness; SME carriers; digital transformation

Resumen

Logistics firms confront escalating regulatory scrutiny, shrinking labour pools, and rising customer expectations for transparency. Addressing these pressures demands more than scattered technology pilots; it calls for a coherent implementation strategy that turns innovation from isolated gadgets into systemic capability. This article synthesises findings from twelve rigorously selected empirical studies and threads them with insights drawn from the dual-layer OnLogix–Excel Logistics transformation case. Through a systematic literature review we extract five critical success factors—data-integration readiness, top-management sponsorship, modular SaaS architecture, continuous compliance automation, and user-centric change management—that consistently underpin performance gains across carrier sizes. We then map these factors onto an actionable roadmap that begins with digital spine modernisation and culminates in franchise-style diffusion. Meta-analysis indicates average operating-cost reductions of 29 % and compliance-fine declines of 55 % when the factors co-occur, echoing the outcomes observed in early adopters of OnLogix. Practical guidance emerges for vendors, carriers, and policy actors alike. By converging academic evidence with practice-based knowledge, the study advances Logistics 4.0 theory and offers managers a calibrated checklist for de-risking innovation roll-outs. Limitations, including reliance on secondary data, are acknowledged, yet the provided framework lays the groundwork for future longitudinal investigations into multi-modal and cross-regional settings.

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Reference

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Publicado

2025-12-01

Cómo citar

MARCENKO, V. STRATEGY FOR THE IMPLEMENTATION OF INNOVATIONS IN THE LOGISTICS INDUSTRY. Revista Conecta, São Paulo, Brasil, v. 8, n. 3, p. 15–30, 2025. Disponível em: https://www.fatecrl.edu.br/revistaconecta/index.php/rc/article/view/339. Acesso em: 14 abr. 2026.

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Vol. 8 Núm. 3 (2025): Revista Conecta

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